If you’ve watched TV at all over the last 30 years, you’ve seen at least one episode of Cheers. And if you’ve watched the show, you’ve grown quite familiar with the lovable group of characters who made the show so successful. Many people have their favorites, but I would have to guess that for most people George Wendt’s portrayal of Norm Peterson would rank at the top of the list.

Norm is the kind of guy with whom you would enjoy killing several hours (and a few brain cells). He’s funny, intelligent, sarcastic, and steady. There are only two things you could do that would make him angry at you: Deny him his beer and sit on his stool. It’s funny, but you just can’t imagine anybody else sitting on that end stool other than Norm. It wouldn’t be right. That spot is his and nobody within Cheers ever dared take it from him – it would almost be sinful.

It seems funny, but we all have specific places and spots that we remember for reasons good and bad. Remember where you had your first kiss? Where you proposed and where she said yes? Where you were when you first heard you were going to have a child? Or conversely, do you remember where your first love broke it off with you? Where you were when you were hurt badly in an accident? The place where you received the news of the passing of a loved one? These places are etched into our minds. The scenes are vivid and it would take little effort to recreate the image in our mind’s eye – to hear the words, see the sights, and feel the emotion of moments gone by in a particular location.

But it doesn’t have to be a major life event to jog your memory. A song, a book, a person’s name or even an aroma can stir up memories and drive our actions. Just mentioning Cheers in this article may have done that for you. The mind works in these crazy, overlapping ways to get us to hold onto information that we will use for a lifetime.

So let me ask you this: What thoughts enter into your mind when you think about your website, or those you’ve recently visited? If the site is organized, the content is fresh, the perspectives unique, you’ll probably drop it into your favorites. If the site is confusing, unattractive, or frustrating for the user, you probably grow cranky just typing the URL. Offer your visitors something unique – something clean. Doing so will transform your website from merely being your web presence to being a comfortable place that folks will want to visit. Because even on the web, you want to offer a place “Where everybody knows your URL.”